Accuracy Matters Campaign
The Accuracy Matters campaign is an identity refresh and highlights new enhancements to Medtronic’s AccuRhythm™ AI algorithms. The AI algorithms are an innovative platform designed to support deep learning algorithms for Medtronic’s LINQ II™ insertable cardiac monitor device. The feature applies AI to heart rhythm data to improve more accurate readings and reduce false alerts.
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Final deliverables
A Letter to My Mother Campaign
Letter to My Mother is a women’s health campaign to raise awareness about heart disease and encourage family members to have open conversations about heart health history.
